ALPINA News

16.12.2016

ALPINA officially launched in Australia

At the end of November ALPINA celebrated its official launch in Australia.

Spanning several days and a multitude of events The In Motion Group (TIMG), official ALPINA importer for Australia, Mr. Andreas Bovensiepen, CEO of ALPINA and Daniela Schmid, ALPINA Sales Manager for Australia, presented the latest ALPINA product portfolio to representatives of the media and to customers.

Besides utilizing its own dealership locations in Melbourne, namely Doncaster BMW and Bundoora BMW, The In Motion Group also announced a collaboration with Motorline BMW located in Brisbane and on the Gold Coast, with Adelaide BMW in Adelaide and with AUTO CLASSIC in Perth. This extensive dealer network positions ALPINA strongly in all the major state metropolitan areas.

The launch covered the presentation of the BMW ALPINA B3 Bi-Turbo and BMW ALPINA B4 Bi-Turbo models as well as the latest top-of-the-line luxury performance BMW ALPINA B7 Bi-Turbo. The initial feedback from media and customers has been tremendously positive and the ALPINA brand is recognized as a distinctive niche offering and valuable addition to the segment. All models are available immediately for test drives and ordering.

Press conference in Melbourne, Doncaster BMW (from left to right): Daniela Schmid (ALPINA Sales Manager Australia), Andreas Bovensiepen (ALPINA CEO), Marc Werner (CEO BMW Group Australia), Ingo Reisch (Managing Director TIMG), Patrick Fielding (General Manager TIMG), Phil Jeffery (ALPINA Sales Manager TIMG).

 

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